Privacy Policy

The protection of your personal data is very important to masstraffic. It is important to us to inform you about which personal data we collect while visiting our web pages and when registering, how they are used and what options are available to you. This data protection notice provides answers to the most important questions.

The masstraffic website acquires a number of general data and information each time a person or an automated system accesses the website. This general data and information is stored in the log files of the server. You can enter the:

used browser types and versions,
the operating system used by the requesting system,
the website from which an accessing system reaches our website (so-called referrer),
the subwebsites which are accessed via an accessing system on our website,
the date and time of access to the website,
an Internet Protocol (IP) address,
the Internet service provider of the accessing system and
other similar data and information used for security purposes in the event of attacks on our information technology systems.
masstraffic does not use the general data and information to identify the person targeted. Rather, this information is required to correctly deliver the contents of our website, to optimize the contents of our website as well as the advertising for it, to ensure the permanent functionality of our information technology systems and the technology of our website and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.

These anonymously collected data and information are therefore evaluated by masstraffic statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a person concerned.

masstraffic collects, stores or uses data only for its own business purposes.

Principally, our websites are available to all users without the collection of personal data. Personal data will only be requested, processed and used to the extent necessary to provide services or content that you have requested.

The availability of personal data is partly required by law (e.g. due to tax regulations) or may result from contractual regulations (e.g. information on the contractual partner). When concluding a contract, it may be necessary that you provide us with personal data which must subsequently be processed by masstraffic, otherwise the contract with you cannot be concluded. You may contact our data protection officer before providing personal data. The latter can clarify on a case-by-case basis whether the provision of your personal data is required by law or contract or necessary for the conclusion of the contract and what consequences the failure to provide the personal data has.

Cookies“ are sometimes used on our websites. This standard technology conceals small text files which are stored on the device you are using and which, among other things, make it possible to make visiting a website more comfortable or safer. Cookies can also be used to better match the offer on a website to the interests of visitors or to improve it in general on the basis of statistical evaluations.

You can decide yourself whether or not the browser you are using allows cookies. Please note that website functionality may be limited or even disabled if cookies are not allowed.

If you allow us to use cookies through your browser settings or consent, the following cookies may be used on our websites:

Website session cookies: These cookies serve as an identification feature for the duration of your visit to our website. This only applies to the current session.
This website uses Google Analytics, a web analysis service of Google Inc. (Google Inc., 600 Amphitheatre Parkway, MountainView, CA 94043, USA). Google Analytics uses „cookies“, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. In principle, Google automatically anonymizes IP addresses on our website by means of shortening them. Only in exceptional cases IP addresses are transmitted to Google servers in the USA, where they are made anonymous by shortening them. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: Browser Add-On to disable Google Analytics

If you allow us to use cookies through your browser settings or approval, the following Google Analytics cookies may be used on our websites:

The tracking provider Google Analytics uses various forms of cookies, which serve to provide general information about:
Evaluation of usage statistics,
Distinguishing between users and sessions,
Identification of new visitors to the website,
Measurement of the duration of website visits,
Identification of visitor sources
Further information on terms of use and data protection are available at: or:

This website uses the Google Tag Manager. This service allows website tags to be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tool Manager triggers other tags, which in turn collect data if necessary. However, the Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, it remains valid for all tracking tags if they are implemented with the Google Tag Manager.

LinkedIn Analytics, a web analysis service of LinkedIn (LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA), collects and stores data on this website from which user profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are evaluated to improve and design our offer in line with demand.

Cookies may be used for this purpose. The pseudonymised user profiles are not combined with personal data about the bearer of the pseudonym without the express consent of the data subject to be given separately.

You can object to the collection and storage of data by LinkedIn for the purpose of web analysis at any time with effect for the future. You can find more information following the link:

This website uses the remarketing function of Google Inc. This makes it possible to present interest-related advertising to website visitors within Google’s advertising network. For this purpose, a so-called „cookie“ is stored on the visitor’s computer. The string contained in it serves to recognize a visitor when he or she visits websites that are part of the Google advertising network. This may include advertisements that refer to content previously viewed on websites that use Google Remarketing.

Google uses the so-called „DoubleClick“ cookie for this purpose. This is the same cookie that is used on websites that run advertising programs from Google subsidiary DoubleClick. No advertising from third parties is placed on our pages. The DoubleClick cookie is used here for remarketing purposes only.

Google does not collect any personal data with the remarketing function according to its own statements. However, if you do not wish Google to use the „interest-based advertising“ function, you can deactivate it in the settings located at: . Alternatively, you can also configure your browser so that it accepts no cookies or only certain cookies. Please note that this may limit the functionality and convenience of websites. You can also disable the use of cookies for interest-based advertising via the Advertising Network Initiative. To do this, follow the instructions at:

This website uses AdRoll retargeting technology (AdRoll, 972 Mission St, 3rd Floor, San Francisco, CA 94103, USA). This makes it possible to target those Internet users who have already visited our website with advertising material to third party sites. From studies we know that the insertion of personalized, interest-related advertising for the Internet user is more interesting than advertising that has no such personal reference. The insertion of the advertising media during retargeting is based on a cookie-based analysis of the previous user behaviour. Of course, no personal data is stored and the use of retargeting technology is also carried out in compliance with the applicable legal data protection regulations. You can generally read more about Adroll’s Privacy Policy and Guidelines: and additionally you can disagree to the anonymous analysis of your surfing behaviour (opt-out)

Our websites use Google Conversion Tracking. When you access our websites via a Google ad, Google AdWords stores a cookie on your computer. This cookie loses its validity after 30 days and serves only to recognize whether they visit our web pages within this time. It is not possible to draw any conclusions about you personally. The information collected using the conversion cookie is used to compile statistics on our conversion rate. This means that we know how many users come from a Google ad. If you do not wish to participate in the tracking process, you can deactivate cookies for conversion tracking by setting your browser settings to block cookies from the „“ domain..

We continuously improve the user-friendliness of our website and workflows for our customers. For this purpose, we use A/B testing technology from time to time. This involves modifying small parts of our website for certain user groups in order to be able to measure improvements or deteriorations under real conditions. In order to be able to carry out the selection of test variants and the measurement of these tests properly, our website technology uses a short-lived session cookie as well as a cookie, which can be valid for a longer period of time (up to several years). Both cookies do not allow any conclusions to be drawn about your person and we do not pass on any further data to third party providers. If you do not wish to participate in the A/B tests, you can disable cookies for conversion testing by setting your browser to block cookies.

Some of our pages contain embedded content from Google (Google Forms and Google Captcha), YouTube (Google), Citrix (GoToWebinar registration) or Instagram. With the sole call of a side from our Internet offer with merged videos or pictures from our YouTube and/or Instagram channel no personal data, with exception of the IP address, are transmitted. In the case of Google and YouTube, the IP address is transmitted to Google Inc, 600 Amphitheatre Parkway, MountainView, CA 94043, USA, in the case of GoToWebinar/Citrix to Citrix Systems, Inc. 4988 Great America Parkway Santa Clara, CA 95054, USA and in the case of Instagram to Instagram Inc. 181 SouthPark Street Suite 2 San Francisco, California 94107, USA.

On our website we offer you the possibility of using so-called „Social Plugins“ of the companies:

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA;
„Tweet“-Schaltfläche von Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA;
„Recommended-Button“ von LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA;
For the protection of your data we rely during the implementation on the fact that the Plugins on the web page are represented only as a diagram, which contains a linking on the appropriate web page of the Plugin offerer. By clicking on the graphic you will be forwarded to the respective services of the providers. Only then are their data sent to the respective services. If you do not click on the graphic, there will be no exchange between you and the social networks mentioned above.

Information about the collection and use of your data in the social networks can be found in the respective terms of use of the respective providers.

Your data will be used in Switzerland. Data processing also takes place abroad only in individual cases and to the extent permitted by law.

To prevent unauthorized access and misuse of your data, we have taken extensive technical and operational security precautions in accordance with Swiss law.

Yes, some data must be forwarded under strict contractual and legal conditions.

To external service providers for data processing: When service providers come into contact with our customers‘ personal data, this takes place within the framework of so-called order data processing. This is expressly provided for by law (§ 11 Federal Data Protection Act). masstraffic remains responsible for the protection of your data even in this case. The service provider works exclusively in accordance with our instructions, which we ensure through strict contractual regulations, technical and organisational measures and supplementary controls.

We do not pass on any further data to third parties unless you have given your express consent or this is provided for by law.

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

We will only send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter „newsletters“) with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information on legal topics, especially in the field of marketing law, data protection and our law firm (this may include references to blog articles, lectures or workshops, our services or online appearances).

The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses.

Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Also the changes of your data stored with MailChimp are logged.

The newsletter is sent via „MailChimp“, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA.

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletter on our behalf. Furthermore, MailChimp can use this data according to its own information to optimize or improve its own services, e.g. to technically optimize the sending and presentation of the newsletter or for economic purposes, in order to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them down or pass them on to third parties.

We trust in the reliability and IT and data security of MailChimp. MailChimp is certified under the US-EU data protection agreement „Privacy Shield“ and thus commits itself to comply with EU data protection regulations. Furthermore, we have concluded a „Data-Processing-Agreement“ with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process them on our behalf in accordance with their data protection regulations and in particular not to pass them on to third parties. The data protection regulations of MailChimp can be viewed here.

To subscribe for the newsletter, it is sufficient in principle if you enter your e-mail address. Optionally, we ask you to enter your first and last name. This information is only used to personalise the newsletter. Furthermore, we ask you also optionally to indicate companies. We only use this information to adapt the contents of the newsletter to the interests of our readers.

The newsletters contain a so-called „web-beacon“, i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.

The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour, nor that of MailChimp, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

There are cases where we direct the newsletter recipients to the web pages of MailChimp. For example, our newsletters contain a link with which the newsletter recipients can call up the newsletter online (e.g. in case of display problems in the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, e.g. the e-mail address. Likewise, the privacy policy of MailChimp is only available on their site.

In this context we pointed out that cookies are used on the websites of MailChimp and thus personal data are processed by MailChimp, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in the privacy policy of MailChimp. We would also like to draw your attention to the possibilities of objecting to the collection of data for advertising purposes on the website:

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time your consents to its dispatch via MailChimp and the statistical analyses expire. A separate cancellation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible.

You will find a link to cancel the newsletter at the end of each newsletter.

In accordance with the provisions of the Basic Data Protection Regulation (BDPR) applicable from 25 May 2018, we inform you that your consents to the sending of e-mail addresses are based on Art. 6 para. 1 lit. a, 7 BDPR and § 7 para. 2 no. 3 and para. 3 UWG. The use of the shipping service provider MailChimp, carrying out statistical surveys and analyses as well as logging of the registration procedure, are based on our legitimate interests pursuant to Art. 6 Para. 1 lit. f DSGVO. We are interested in using a user-friendly and secure newsletter system that serves our business interests and meets the expectations of our users.

We would also like to point out that you can object to the future processing of your personal data at any time in accordance with the statutory provisions of Art. 21 BDPR. The objection may be lodged in particular against processing for direct marketing purposes.

19. CONTACTING masstraffic
If a website user contacts masstraffic via e-mail or contact form, the information provided by him/her will be stored for the purpose of processing the request and for possible follow-up questions.

We only handle personal data as far as this is possible in accordance with data protection regulations. We also take all necessary technical and organisational security measures to adequately protect your personal data from unauthorised access and misuse at all times.

Insofar as we store or process personal data, this is done within a high-security computer centre. To protect the security of your data during transmission, we use encryption methods (e.g. SSL) via HTTPS. Our servers are protected by firewall and virus protection. Back-up and recovery procedures as well as role and authorization concepts are a matter of course for us.

Our employees are obliged to observe the regulations of the Telemedia Law, the Federal Data Protection Law and the EU-BDPR when handling data.

For processing customer service inquiries and for customer communication by e-mail or telephone in accordance with your consent, your personal customer data will be stored and processed in our Salesforce CRM system. The CRM itself is a local installation on a dedicated server and is only managed by the masstraffic in its own data center on site. The data is backed up regularly on a backup server that is also managed locally. Your data (company, first name, surname, address, telephone number, e-mail etc.) will be encrypted unchanged (i.e. neither anonymized nor pseudonymized) using a standardized procedure within the program and is not accessible to the provider Salesforce itself.

Data provided or transmitted with the establishment of contact or in a personal conversation will be used in this system for sales, business and advertising purposes for further use. If you no longer agree, you can object to this at any time by writing or by contacting us as explained under point 16.

We abide by the principles of data avoidance and data economy. We therefore only store your personal data for as long as this is necessary to achieve the purposes stated herein or as provided for in the various storage periods provided for by law. After the respective purpose or expiry of these periods, the corresponding data will be blocked or deleted as a matter of routine and in accordance with statutory regulations.

You have the right to obtain information about your personal data stored by masstraffic at any time. You also have the right to correct, block or, apart from the prescribed data storage for business transactions, delete your personal data. Please contact the data protection officer of masstraffic. You can make changes or withdraw your consent by notifying us accordingly with effect for the future. The stored personal data will be deleted if you revoke your consent to its blocking.

To ensure that data can be locked at any time, this data must be kept in a lock file for control purposes. You can also request the deletion of the data, as far as no legal archiving obligation exists. If such an obligation exists, we will block your data on request.

You have the right granted by the European legislator of directives and regulations to obtain, at any time and free of charge, information from the controller concerning your personal data stored and a copy of this information. You are also entitled to the following information:

the processing purposes
the categories of personal data to be processed
the recipients or categories of recipients to whom the personal data have been or are still being disclosed, in particular recipients in third countries or international organisations
if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right to have your personal data concerning you rectified or deleted or to have the data controller restrict or object to such processing
the existence of a right of appeal to a supervisory authority
if the personal data is not collected from the data subject: All available information about the origin of the data
the existence of automated decision-making, including profiling in accordance with Article 22(1) and (4) BDPR, and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the person concerned
You also have a right of access to information on whether personal data has been transferred to a third country or to an international organisation. If this is the case, you also have the right to obtain information about the appropriate guarantees in connection with the transmission.

If you wish to make use of this right to information, you can contact our data protection officer or another employee of the data controller at any time.

You also have the right granted by the European legislator to request the immediate correction of inaccurate personal data concerning you. You also have the right, taking into account the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.

If you wish to make use of this right of correction, you can contact our data protection officer or another employee of the data controller at any time.

You also have the right granted by the European regulator to require the data controller to delete the personal data concerning you immediately, provided that one of the following reasons applies and insofar as the processing is not necessary:

The personal data have been collected or otherwise processed for such purposes for which they are no longer necessary.
The data subject withdraws his/her consent on which the processing was based pursuant to Article 6(1)(a) BDPR or Article 9(2)(a) BDPR, and there is no other legal basis for processing.
The data subject objects to the processing in accordance with Article 21(1) of the BDPR and there are no overriding legitimate grounds for processing or the data subject objects to the processing in accordance with Article 21(2) of the BDPR.
The personal data have been processed unlawfully.
The deletion of personal data is necessary to fulfil a legal obligation under Union law or the law of the Member States to which the data controller is subject.
The personal data was collected in relation to information society services offered pursuant to Art. 8 para. 1 BDPR.
If one of the above-mentioned reasons applies and you wish to have personal data stored at masstraffic deleted, you can contact our data protection officer or another employee of the person responsible for processing at any time. The data protection officer of masstraffic or another employee will arrange for the request for deletion to be complied with immediately.

If the personal data was made public by masstraffic and our company is responsible according to Art. 17 Abs. 1 BDPR to delete personal data, masstraffic shall take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data, that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other persons responsible for data processing, insofar as processing is not necessary. The data protection officer of masstraffic or another employee will take the necessary steps in individual cases.

They also have the right granted by the European legislator of directives and regulations to require the controller to restrict processing if one of the following conditions is met:

You will be denied the accuracy of your personal data for a period of time that enables the person responsible to verify the accuracy of the personal data.
The processing is unlawful, you refuse to delete the personal data and instead demand a restriction on the use of the personal data.
The data controller no longer needs the personal data for the purposes of processing, but you do need them to assert, exercise or defend legal claims.
You have filed an objection against the processing pursuant to Art. 21 para. 1 BDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.
If one of the above conditions is met and you wish to request the restriction of personal data stored by masstraffic, you can contact our data protection officer or another employee of the person responsible for the processing at any time. The data protection officer of masstraffic or another employee will arrange for the processing to be restricted.

You have the right granted by the European regulator to receive the personal data concerning you provided by you to a responsible person in a structured, common and machine-readable format. You also have the right to transmit this data to another data controller without obstruction by the controller to whom the personal data have been made available, provided that the processing is based on the consent pursuant to Art. 6 para. 1 letter a) BDPR or Art. 9 para. 2 letter a) BDPR or on a contract pursuant to Art. 6 para. 1 letter b) BDPR and that the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task in the public interest or in the exercise of public authority which was transferred to the controller.

Furthermore, when exercising your right to data transferability pursuant to Art. 20 para. 1 BDPR, you have the right to obtain that the personal data be transferred directly from one data controller to another data controller, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not affected by this.

To assert your right to data transferability, you can contact the data protection officer appointed by masstraffic or another employee at any time.

You have the right granted by the European legislator of directives and regulations to object at any time for reasons arising from your particular situation to the processing of personal data concerning you on the basis of Article 6(1)(e) or (f) BDPR. This also applies to profiling based on these provisions.

In the event of an objection, masstraffic will no longer process personal data unless we can prove compelling reasons worthy of protection for the processing that outweigh the interests, rights and freedoms of the person concerned or serve to process, assert, exercise or defend legal claims.

If masstraffic processes personal data for direct marketing purposes, you have the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected with such direct advertising. If you object to masstraffic processing for direct advertising purposes, masstraffic will no longer process your personal data for these purposes.

You also have the right to object, for reasons arising from your particular situation, to the processing of personal data concerning you that is carried out at masstraffic. for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) BDPR, unless such processing is necessary to fulfil a task in the public interest.

To exercise your right of objection, you can contact the data protection officer of masstraffic or another employee directly. You are also free to exercise your right of opposition in connection with the use of Information Society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

You have the right granted by the European regulator not to be subject to a decision based exclusively on automated processing, including profiling, which has legal effect against you or significantly affects you in a similar manner, provided that the decision:

is not necessary for the conclusion or performance of a contract between you and the person responsible, or
is admissible under Union or Member State legislation to which the person responsible is subject and which contains appropriate measures to safeguard your rights, freedoms and legitimate interests; or
with your express consent.
Is the Decision

necessary for the conclusion or performance of a contract between you and the person responsible, or
If it is made with your express consent, masstraffic will take appropriate measures to protect the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person by the person responsible, to state his own position and to challenge the decision.
If you wish to assert rights relating to automated decisions, you can contact our data protection officer or another employee of the data controller at any time.

You have the right to revoke your consent to the processing of personal data at any time, granted by the European Directive and Regulation giver.

If you wish to exercise your right to revoke your consent, you can contact our data protection officer or another employee of the data controller at any time.

We reserve the right to occasionally adapt this data protection declaration so that it always complies with current legal requirements or to implement changes to our services in the data protection declaration, e.g. when introducing new services. You generally have a right of revocation with regard to the consents you have given. Please note that (if you do not make use of your right of revocation) the current version of the data protection declaration is the valid one.

If you have any questions regarding data protection at masstraffic, please write us an e-mail or contact our data protection officer directly:

Data Protection Officer of masstraffic:

Marcel Florian
Bernstrasse Ost 49
5034 Suhr
Phone: +41 76 818 92 92

Responsible body in the sense of data protection law is:

Store One AG
Bernstrasse Ost 49
CH-5034 Suhr

Phone: +41 76 818 92 92

Executive Board: Marcel Florian
Chairman of the Supervisory Board: Marcel Florian
Handelsregisteramt des Kantons Aargau, CHE‑310.607.814